You're ready to launch a new proposition on the market, and want to make sure it reaches the right audience, with a healthy ROI.
Your portfolio has expanded and you're not sure which audience or customer profile you should target with each proposition.
A content campaign that includes both owned and paid channels helps you attract more visitors while waiting for your content to rank organically.
A branding or pain-point focused content campaign that targets specific accounts or user profiles is a quick solution for acquiring new leads.
While we believe that organic traffic is more valuable in the long run, we encourage our clients to run paid campaigns for quick wins.
If your goal is to get more traffic, we'll develop specific content formats and choose distribution channels that ensure a wider reach.See a content campaign template
A well-defined content campaign that targets a specific customer profile can help you react an audience that's ready to convert.
Before developing the campaign content, we research your ideal clients and define their pain points and reasons to buy.See an example of user research
Paid content campaigns enable you to acquire leads at predictable costs per channel.
To make sure we stay within your budget, we select the most suitable distribution channels based on industry benchmarks.See an example of content KPIs
We interview you to understand the campaign's goal and based on your budget, we propose a campaign setup.
We research your target audience and segments to identify common patterns in their online behavior, reasons and barriers to buy.
Based on the pain points of the target segments, we identify the most relevant campaign pillars and themes.
For each campaign pillar, we define the conversion funnel, distribution channels, types of content and topics to write about.
We define your KPIs based on industry benchmarks and past campaigns. Before starting the campaign, we make sure all tracking is in place.
We monitor the performance of your campaign and make adjustments as needed, to make sure we meet the goals while staying within budget.
It has been a pleasure working with Andreea. All milestones were delivered in time and she has been great. Will continue collaborating with her in the future!
Great work! Very happy with the level of effort in thinking about and planning the job before execution. Top of my list for the next project!
Andreea has done a fantastic job for my project! Perfect delivery, no follow-ups needed. Highly recommended!
Very precise, professional and just overall great content delivery service. As always, working with Andreea is a true pleasure. We are always assured that the content delivered by her will be vibrant and right to the point! Thank you!