Content Performance: Metrics & Reporting

Learn how to set content KPIs that align with your marketing goals, how to track and measure them, and how to build a performance dashboard.

Course content

During this training session, you'll learn how to set content marketing KPIs that align with marketing and business goals, and how to build a performance dashboard.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content KPI dashboard ready!

Topics covered:

  1. Marketing OKRs/KPIs
  2. Content OKRs/KPIs: business, on-site, off-site
  3. Off-site KPIs
  4. On-site KPIs
  5. Business KPIs
  6. Building the dashboard in GA
  7. Reporting template

Looking forward to meeting you!

Course details

Date: 9th January, 2021

Duration: 10:00 am - 13:00 pm

Level: Intermediate

Price: 250€

Book your spot

*Tickets for this course are sold via Eventbrite.

Get notified when we add new training dates and courses

Add your e-mail address below if you can't join our current sessions, but you'd like us to keep you informed