Content Performance: Metrics & Reporting

During this training session, you'll learn how to set content marketing KPIs that align with marketing and business goals, and how to build a performance dashboard.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content KPI dashboard ready!

Topics covered:

1. Marketing OKRs/KPIs
2. Content OKRs/KPIs: business, on-site, off-site
3. Off-site KPIs
4. On-site KPIs
5. Business KPIs
6. Building the dashboard in GA
7. Reporting template

Looking forward to meeting you!