Content Strategy for Beginners

Learn the basics of content strategy, from content audit and user research to gap analysis and roadmap development.

Course content

During this training session, you'll learn how to create a high-level content strategy from scratch.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content strategy document ready!

Topics covered:

  1. Strategy development framework
  2. Planning phase: stakeholder interviews, strategy roadmap
  3. Assessing phase: content audit, competitor analysis, gap analysis
  4. Analyzing phase: customer research and personas, user journeys, content model
  5. Development phase: content lifecycle, content types, content calendar, distribution channels
  6. Maintenance phase: content KPIs, analysis and reporting, optimization

Looking forward to meeting you!

Course details

Date: 13th January, 2021

Duration: 18:00 pm - 20:00 pm

Level: Beginner

Price: 200€

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