Content Strategy for Beginners

During this training session, you'll learn how to create a high-level content strategy from scratch.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content strategy document ready!

Topics covered:

1. Strategy development framework
2. Planning phase: stakeholder interviews, strategy roadmap
3. Assessing phase: content audit, competitor analysis, gap analysis
4. Analyzing phase: customer research and personas, user journeys, content model
5. Development phase: content lifecycle, content types, content calendar, distribution channels
6. Maintenance phase: content KPIs, analysis and reporting, optimization

Looking forward to meeting you!