Content Strategy for Service Companies

Learn how to develop a content strategy for service companies, from audience research to distribution channels and performance tracking.

Course content

During this training session, you'll learn how to create a high-level content strategy for a service company.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content strategy document ready!

Topics covered:

  1. Strategy development framework
  2. Planning phase: stakeholder interviews, strategy roadmap
  3. Assessing phase: content audit, competitor analysis, gap analysis
  4. Analyzing phase: customer research and personas, user journeys, content model
  5. Development phase: content lifecycle, content types, content calendar, distribution channels
  6. Maintenance phase: content KPIs, analysis and reporting, optimization

Looking forward to meeting you!

Course details

Date: 20th February, 2021

Duration: 10:00 am - 13:00 pm

Level: Beginner

Price: 250€

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