Customer Research in Content Strategy

During this training session, you'll learn about the different customer research methods you can use when developing a content strategy.

We'll mix theory with hands-on exercises, so at the end of the day you'll be ready to do your own research to identify your ideal customer profile!

Topics covered:

1. User research methods and tools
2. Surveys and micro-surveys
3. Interviews - how to find users to interview, and sample outline
4. Sales calls
5. Competitor research
6. Social media research

Looking forward to meeting you!