Customer Research in Content Strategy

Get familiar with user research methodologies and the tools you can use to gather insights about your target market.

Course content

During this training session, you'll learn about the different customer research methods you can use when developing a content strategy.

We'll mix theory with hands-on exercises, so at the end of the day you'll be ready to do your own research to identify your ideal customer profile!

Topics covered:

  1. User research methods and tools
  2. Surveys and micro-surveys
  3. Interviews - how to find users to interview, and sample outline
  4. Sales calls
  5. Competitor research
  6. Social media research

Looking forward to meeting you!

Course details

Date: 23rd January, 2021

Duration: 10:00 am - 12:00 pm

Level: Beginner

Price: 150€

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*Tickets for this course are sold via Eventbrite.

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