Mapping Content to the User Journey

Learn how to develop a user journey, how to choose content types for each step, and how to map the content to the sales funnel.

Course content

During this training session, you'll learn how to create a user journey and how to map different content types to the journey stages and sales funnel.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first user journey ready!

Topics covered:

  1. User profiling and goals
  2. Business goals
  3. User journey stages
  4. Content types per journey stage
  5. Mapping content to the journey
  6. Mapping content to the sales funnel

Looking forward to meeting you!

Course details

Date: 27th February, 2021

Duration: 10:00 am - 13:00 pm

Level: Intermediate

Price: 350€

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*Tickets for this course are sold via Eventbrite.

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