Mapping Content to the User Journey

During this training session, you'll learn how to create a user journey and how to map different content types to the journey stages and sales funnel.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first user journey ready!

Topics covered:

1. User profiling and goals
2. Business goals
3. User journey stages
4. Content types per journey stage
5. Mapping content to the journey
6. Mapping content to the sales funnel

Looking forward to meeting you!