Plan Content for a Paid LinkedIn Campaign

Learn how to plan a content campaign, from audience research and distribution flows to KPIs and ROI calculation.

Course details

Date: 23rd March, 2024

Duration: 18:00 pm - 20:00 pm

Level: Intermediate

Price: 120€

Course content

During this training session, you'll learn how to create a paid campaign from scratch, and how to plan your content to drive results.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content campaign ready for launching!

Topics covered:

  1. Campaign objective
  2. Target audiences
  3. Key messages
  4. Campaign structure
  5. Content funnel
  6. Tracking and automation
  7. KPIs and performance

Looking forward to meeting you!

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