Planning a Content Campaign

Learn how to plan a content campaign, from audience research and distribution flows to KPIs and ROI calculation.

Course content

During this training session, you'll learn how to create a content campaign from scratch.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content campaign ready for launching!

Topics covered:

  1. Campaign objective
  2. Target audiences
  3. Key messages
  4. Channels and campaign landscape
  5. Content flow
  6. Automation tools
  7. KPIs and performance

Looking forward to meeting you!

Course details

Date: 10th February, 2021

Duration: 18:00 pm - 20:00 pm

Level: Intermediate

Price: 250€

Book your spot

*Tickets for this course are sold via Eventbrite.

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