School of Content

Content strategy, management and marketing for SaaS and e-commerce companies


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What we do

Content Strategy

We define your content goals, your target audience and your ideal distribution channels, and develop the high-level content strategy.

Based on keyword research, analytics and CRM data, we define your funnels, content calendar, KPIs and implementation plan.

Content Audit

We perform a content audit and inventory to get a clear overview of what's working and where your gaps are.

We analyze your distribution strategy and your competitors and define your content roadmap based on your business and marketing goals.

Content Campaigns

We define your target audiences and their pain points, and identify the ideal content types and distribution channels, based on your goals.

We create campaign flows that incorporate both organic and paid channels, and provide guidelines for content creation.

Content Marketing

We define your ideal customer profiles, their pain points and the overarching themes that you should write about.

We identify the search queries to target and provide guidelines for content types, structure and distribution channels.

Customer results

Content-driven organic growth for B2B company


We helped this client attract +4800 users in 3 months by optimizing their poorly performing articles. Their bounce rate decreased by 58%.


Content Strategist

Experience similar growth

How we work

1. We interview the stakeholders

This helps us understand what your goals are, what you expect from content, what you've tried and what is not working.

2. We analyze customer calls

This helps us understand what questions they have in each stage of the funnel and when they're ready to convert.

3. We audit your content

This tells us how your content is performing and helps us decide what types of content and channels to focus on.

4. We analyze your data

This helps us find patterns and gaps and gives us direction when prioritizing the tactics for short- and long-term results.

5. We define your content KPIs

Based on your business and marketing goals, we define content KPIs and make sure all metrics are tracked.

6. We create your content strategy

We put all the pieces together and deliver an executive summary and a detailed implementation roadmap.

Featured articles

Learn our methodology

What Content Works Best for Early-Stage SaaS Startups? A Case Study

Andreea Macoveiciuc

Written on 13th October, 2020 |

3 min read

While there’s no standard answer that applies to all startups in all niches, there are some content types that tend to perform better for SaaS products.

Read the case study

Building a Scalable Content Strategy: A 5-Step Framework

Andreea Macoveiciuc

Written on 21st August, 2020 |

9 min read

Learn how to develop, implement, and scale up a global content strategy with our proven process.

Read the full article

Learn from our experience

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Who we are

We're a small team located in The Netherlands and Romania

We started this project in 2020, out of love for digital: content, design and development. Given our background, we prefer to work with SaaS and e-commerce companies, and we're especially fond of startups.

Our skill set is broad: from strategic planning and product management to UX design and content marketing, we cover it all.

Thanks to our different personalities, we're able to see the big picture as well as the details, and to stay organized without sarcificing creativity.

Words from happy customers

Client in the eCommerce niche

It has been a pleasure working with Andreea. All milestones were delivered in time and she has been great. Will continue collaborating with her in the future!

Client in the Health niche

Great work! Very happy with the level of effort in thinking about and planning the job before execution. Top of my list for the next project!

Client in the SEO niche

Andreea has done a fantastic job for my project! Perfect delivery, no follow-ups needed. Highly recommended!

Client in the Beauty niche

Very precise, professional and just overall great content delivery service. As always, working with Andreea is a true pleasure. We are always assured that the content delivered by her will be vibrant and right to the point! Thank you!

Let's discuss your project!

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