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Case studies
3 cases to read
What Content Works Best for Early-Stage SaaS Startups? A Case Study
Written on 13th October, 2020 |
3 min read min read
While there’s no standard answer that applies to all startups in all niches, there are some content types that tend to perform better for SaaS products.
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SaaS Content Strategy: Should You Build a Funnel or Just Educate Users? A Case Study
Written on 7th November, 2020 |
6 min read min read
If your SaaS content strategy follows the mantra "just post something and they'll come", you're probably in the same situation as the startup in this story. A content audit helped them understand why their content was performing so badly.
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SaaS Content Audit: Understanding the Content Consumption Patterns
Written on 20th June, 2022 |
3 min read min read
When auditing your content, look for patterns that can indicate issues with your funnel and content-user fit.
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