Case studies & customer success stories
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SaaS Content Audit: Understanding the Content Consumption Patterns
Andreea Macoveiciuc
20th June, 2022 |
3 minutes read
When auditing your content, look for patterns that can indicate issues with your funnel and content-user fit.
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SaaS Content Strategy: Should You Build a Funnel or Just Educate Users? A Case Study
Andreea Macoveiciuc
7th November, 2020 |
6 minutes read
If your SaaS content strategy follows the mantra "just post something and they'll come", you're probably in the same situation as the startup in this story. A content audit helped them understand why their content was performing so badly.
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What Content Works Best for Early-Stage SaaS Startups? A Case Study
Andreea Macoveiciuc
13th October, 2020 |
3 minutes read
While there’s no standard answer that applies to all startups in all niches, there are some content types that tend to perform better for SaaS products.
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