Case studies & customer success stories

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SaaS Content Strategy: Should You Build a Funnel or Just Educate Users? A Case Study

Andreea Macoveiciuc

7th November, 2020 |

6 minutes read

If your SaaS content strategy follows the mantra "just post something and they'll come", you're probably in the same situation as the startup in this story. A content audit helped them understand why their content was performing so badly.

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What Content Works Best for Early-Stage SaaS Startups? A Case Study

Andreea Macoveiciuc

13th October, 2020 |

3 minutes read

While there’s no standard answer that applies to all startups in all niches, there are some content types that tend to perform better for SaaS products.

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