Get the full picture of your content
Know what content you have, how it performs, and where your gaps are with a full-scope content audit.
Trusted by 2400+ marketers
When should you do a content audit?
You have no idea what's in your CMS
You've gathered a lot of content throughout the years and nobody has the full picture anymore. You have no idea which pages are outdated and which need to be archived.
Your content isn't performing
You're attracting a lot of organic traffic, but your content isn't generating any conversions. You'd like to optimize your pages for better ROI, but don't know where to start.
Your website structure is outdated
Your business evolved and your offerings have changed. Your website's information architecture is outdated and doesn't serve your business goals anymore.
Your user journeys are confusing
Your content isn't mapped to the user journey and you don't have enough conversion content. You don't know what types of content to create for the full funnel.
How will a content audit help you?
Know what pages to optimize
A full audit helps identify the content that drives the most traffic but doesn't generate conversions.
By getting the full picture of your content and its performance, you can prioritize pages for optimization in a structured, focused manner.
Focus your efforts for maximum impact
A content audit shows you where you're missing opportunities, so it helps you narrow down the scope and focus your efforts and budget where it matters the most.
It helps you identify gaps and areas where your competitors are performing better.
Make data-driven decisions
During a content audit, you analyze the queries targeted, the types of content that generate results and the structure of your top performing pages.
The qualitative analysis helps you identify patterns and approach content creation in a data-driven manner.
Featured case study
Which content type works better for SaaS startups?
While there’s no standard answer that applies to all startups in all niches, there are some content types that tend to perform better for SaaS products.
Andreea
Content Strategist
How we work
1. Inventory
We inventorize all your content, including redirected pages, to get the full picture. Based on the performance of your pages, we narrow down the scope for the qualitative analysis.
2. Qualitative analysis
We look at the format, structure, length and depth of your content, and rate it for customer-content fit. We check if your content matches your business goals and user intent.
3. Mapping
We map your content to the funnel stages and highlight the gaps. Based on your goals, we define the content that needs to be created, and the pages that need to be optimized.
4. Content roadmap
With these findings, we define your content roadmap. We prioritize the content types and topics more likely to drive conversions, so you can immediately start the implementation.
What others say
Andreea was fantastic! I would definitely recommend her to anyone who is looking for help in GTM strategy and in both brand positioning and building a content strategy for short and long term.
Martin Taylor
Qurate
I definitely recommend setting up a call with her, as she'll surprise you with useful advice and workframes that you can easily apply to your content marketing efforts and get results.
Bart Donda
Prowly
Andreea is a fantastic mentor! She is genuinely helpful and highly experienced in content strategy. We learned so much in a short time, and she helped us get some clarity in our complex workflow.
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Kate Bojkov
EmbedSocial
Andreea was super helpful and extremely knowledgeable about marketing! She went above and beyond, providing us with so many ideas and following up via email with more examples and templates.
Sid Bharath
Broca