Content strategy toolkits
Get up and running in no time with these toolkits & templates.
30-60-90 Day Content Marketing Plan
Price: $0
This template includes a step-by-step plan for your first 90 days in a new company. The plan is structured in four different phases, to help you stay organized while uncovering the big picture. We’ve used this template to develop and implement content / inbound marketing strategies for SaaS and ser…
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LinkedIn Ad Campaign Strategy & Mapping
Price: $0
This document gives you an overview of the basics of LinkedIn paid - how it works, audience types, campaign and objective types, types of ads and guidelines, as well as a detailed setup / mapping of an ad campaign, to help you build your strategy & creatives.
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Co-Marketing Deck - Template
Price: $0
This 50-slide template deck is meant to help you structure your co-marketing approach, while managing your partners' expectations. The deck includes three sections: the first one gives the overview of your company and approach to marketing in general. Part two focuses on co-marketing from a high-le…
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Content Strategist Starting Kit
Price: $98
The Content Strategist Starting Kit is here! This kit includes all the templates you need to get started with your content strategy. Template and video guide for auditing your website content, Template and video guide for building your content strategy, Content calendar template and video guide for…
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Content Calendar Template
Price: $0
This content calendar template helps you keep track of content production without losing overview of your coverage for the different content types, funnel stages, or user intents.
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Social Media Templates for SaaS Companies
Price: $0
This document includes 37 ready-to-use templates for social media posts. The purpose of these templates is to help you scale SM content production. Among others, you'll find templates for company announcements, for repurposing long-form content, for quotes from your thought leaders, milestones, par…
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One-Year Content Marketing Plan - Template
Price: $58
This template includes target audiences, industries, themes, distribution channels, and quarterly content creation calendars. We’ve used this template to develop and implement content strategies for SaaS and service companies of various sizes. As a prerequisite, you should have your brand and marke…
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Content Strategy for B2B Companies - Template
Price: $78
This template includes the main areas that should be included in a content strategy document. You'll get the .PDF and .PPT versions of the doc.
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SaaS Brand, Marketing and Content Strategy
Price: $58
The goal of this document is to help you build a coherent brand, marketing and content strategy that’s aligned to your business strategy. Please replace the images, and feel free to keep the structure and formatting. We’ve used the templates in this document to develop and implement marketing, bran…
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Partner Marketing Strategy Template
Price: $78
The package includes a template deck for your overall Partner Marketing Strategy, and another template deck for the co-marketing proposal that you can send to your partner. The former doc gives you the high-level overview of your partner program setup and strategy, while the latter makes it more ta…
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ABM Campaign Template for B2B SaaS
Price: $58
The goal of this document is to help you build your first ABM campaign in alignment with your Sales and Customer success teams.
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Content Audit Template for B2B SaaS Companies
Price: $78
This content audit template is pre-formatted, so you only need to fill in the data from the sources mentioned in the template, and the report will be automatically generated for you. The content quality fields need to be filled in manually. Here's a video walkthrough of the entire process.
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Social Media (LinkedIn) Strategy for B2B SaaS Companies
Price: $58
The goal of this document is to help you build an effective strategy for growing your LinkedIn channel and turning it into a lead and deal generation source. You can apply the principles to other social media channels as well. You'll receive the .pdf and .ppt documents, along with access to a list …
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180 Content Ideas for B2B SaaS Companies
Price: $0
This document gives you content ideas for different content types, from blog articles, research reports, and playbooks, to white papers, webinars, and opinion articles.
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Content Inventory Matrix
Price: $0
This Miro board gives you a visual overview of all the content assets you have or need to create for the different channels, use cases, industries, or product offerings. You can use it in parallel with the content calendar template (Airtable), to keep track of content production while populating th…
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Content Campaign Setup
Price: $Free
This template includes target audiences with pain points, reasons to buy and objections, along with a 12-week campaign flow.
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Content Governance Model
Price: $Free
This template details a hybrid content governance model to help organize the content department of a global marketing team.
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Content Lifecycle Process
Price: $Free
This template details the content lifecycle stages, from ideation and topic research to creation, distribution and optimization.
Download for free