This kit includes 7 templates and video guides and a website wireframe kit. Everything you need to get started with your content strategy.
Get the toolkitThis kit includes all the templates and video guides you need to get started with content marketing for a B2B SaaS company. Get your content right from day one.
Coming soonThis kit includes all the templates and video guides you need to build a content system that drives predictable results. Get started with paid campaigns and SEO.
Coming soonThis kit includes a Partner Strategy deck, a Partner Program setup video, and an example of Co-marketing deck, to get you up and running in no time.
Get the toolkitThis template includes target audiences, industries, themes, distribution channels, and quarterly content creation calendars. We’ve used this template to develop and implement content strategies for SaaS and service companies of various sizes. As a prerequisite, you should have your brand and marke…
The goal of this document is to help you build an effective strategy for growing your LinkedIn channel and turning it into a lead and deal generation source. You can apply the principles to other social media channels as well. You'll receive the .pdf and .ppt documents, along with access to a list …
This content audit template is pre-formatted, so you only need to fill in the data from the sources mentioned in the template, and the report will be automatically generated for you. The content quality fields need to be filled in manually. Here's a video walkthrough of the entire process.
The goal of this document is to help you build your first ABM campaign in alignment with your Sales and Customer success teams.
The package includes a template deck for your overall Partner Marketing Strategy, and another template deck for the co-marketing proposal that you can send to your partner. The former doc gives you the high-level overview of your partner program setup and strategy, while the latter makes it more ta…
This document gives you content ideas for different content types, from blog articles, research reports, and playbooks, to white papers, webinars, and opinion articles.
The goal of this document is to help you build a coherent brand, marketing and content strategy that’s aligned to your business strategy. Please replace the images, and feel free to keep the structure and formatting. We’ve used the templates in this document to develop and implement marketing, bran…
This template includes the main areas that should be included in a content strategy document. You'll get the .PDF and .PPT versions of the doc.
This document includes 37 ready-to-use templates for social media posts. The purpose of these templates is to help you scale SM content production. Among others, you'll find templates for company announcements, for repurposing long-form content, for quotes from your thought leaders, milestones, par…
This Miro board gives you a visual overview of all the content assets you have or need to create for the different channels, use cases, industries, or product offerings. You can use it in parallel with the content calendar template (Airtable), to keep track of content production while populating th…
This content calendar template helps you keep track of content production without losing overview of your coverage for the different content types, funnel stages, or user intents.
This document gives you an overview of the basics of LinkedIn paid - how it works, audience types, campaign and objective types, types of ads and guidelines, as well as a detailed setup / mapping of an ad campaign, to help you build your strategy & creatives.
This 50-slide template deck is meant to help you structure your co-marketing approach, while managing your partners' expectations. The deck includes three sections: the first one gives the overview of your company and approach to marketing in general. Part two focuses on co-marketing from a high-le…
This template includes a step-by-step plan for your first 90 days in a new company. The plan is structured in four different phases, to help you stay organized while uncovering the big picture. We’ve used this template to develop and implement content / inbound marketing strategies for SaaS and ser…
This template details a hybrid content governance model to help organize the content department of a global marketing team.
This template details the content lifecycle stages, from ideation and topic research to creation, distribution and optimization.
This template includes target audiences with pain points, reasons to buy and objections, along with a 12-week campaign flow.