You've been writing articles and creating new landing pages for years, but you have no idea where you're going. You don't have a vision and your content isn't producing the results you want.
You don't see any return from your content marketing efforts. Your goals - getting more traffic, generating leads or acquiring more customers - aren't met, and you don't know what to change.
Although your products and services have changed throughout the years, your approach to content hasn't. As a result, your content is outdated and fails in reflecting your brand's value.
Your team members are constantly asking who's responsible for what, and there are no clear processes. The lack of ownership leads to poor content performance and chaos in the team.
During the content strategy development, we define your ideal customers, identify their pain points and reasons to buy, and create personas.
We look at the content types that perform better with each persona and research queries to target based on your goals.Read a SaaS case study
Depending on your goals and target audiences, we identify the best channels for promoting your content and define the distribution flows.
We guide you in implementing automation flows to make your content strategy easier to scale up and manage.See a content campaign template
We help your team work in a more structured way by developing a governance model that fits your company.
Based on your CMS, we define and help you implement content lifecycle processes and authoring workflows.See an example of content governance
We audit your content, analyze your funnels and content performance, interview your team and identify themes and content gaps.
We research your target audience, competitors, and distribution channels, and select content types and topics for content creation.
Based on your goals and resources, we develop a content calendar and recommend workflows and templates for your distribution channels.
We define content performance metrics and KPIs, provide guidelines for optimization, and help your team create the first content reports.