You've been writing articles and creating new landing pages for years, but you have no idea where you're going. You don't have a vision and your content isn't producing the results you want.
You don't see any return from your content marketing efforts. Your goals - getting more traffic, generating leads or acquiring more customers - aren't met, and you don't know what to change.
Although your products and services have changed throughout the years, your approach to content hasn't. As a result, your content is outdated and fails in reflecting your brand's value.
Your team members are constantly asking who's responsible for what, and there are no clear processes. The lack of ownership leads to poor content performance and chaos in the team.
During the content strategy development, we define your ideal customers, identify their pain points and reasons to buy, and create personas.
We look at the content types that perform better with each persona and research queries to target based on your goals.Read a SaaS case study
Depending on your goals and target audiences, we identify the best channels for promoting your content and define the distribution flows.
We guide you in implementing automation flows to make your content strategy easier to scale up and manage.See an content campaign template
We help your team work in a more structured way by developing a governance model that fits your company.
Based on your CMS, we define and help you implement content lifecycle processes and authoring workflows.See an example of content governance
We define your governance model, interview the stakeholders to understand your goals, define your vision and build your roadmap.
We audit your content, analyze your funnels and competitors, identify gaps and develop the high-level content strategy document.
We define your content model, target personas and customer journeys, based on your goals. We map the content to the funnels and perform the initial keyword and channel research.
We create guidelines for your writers, define the content types to use and the lifecycle processes. We identify the first topics for your content calendar, and create a distribution plan.
We define content performance metrics and KPIs, and help your team create the first content report. We provide guidelines for content auditing and optimization.
It has been a pleasure working with Andreea. All milestones were delivered in time and she has been great. Will continue collaborating with her in the future!
Great work! Very happy with the level of effort in thinking about and planning the job before execution. Top of my list for the next project!
Andreea has done a fantastic job for my project! Perfect delivery, no follow-ups needed. Highly recommended!
Very precise, professional and just overall great content delivery service. As always, working with Andreea is a true pleasure. We are always assured that the content delivered by her will be vibrant and right to the point! Thank you!