Turnaround time: 6 weeks
| Deliverables |
|---|
| Audit & inventory |
| Competitor & channel research |
| Audience research & ICP development |
| Theme & keyword research |
| Content gap analysis |
| Content types |
| Content calendar (6 months) |
| Content distribution sequences |
Turnaround time: 4 weeks
| Deliverables |
|---|
| Content inventory |
| Content audit - qualitative analysis |
| Content/funnel mapping |
| Content performance analysis |
| Content performance report |
| Audience & competitor research |
| Content gap analysis |
| Content strategy recommendations |
Turnaround time: Quarterly
| Deliverables |
|---|
| Target audience research* |
| Theme & keyword research* |
| Competitor & channel research* |
| Quarterly calendar |
| Writing: 4 articles (~1800 words)/month |
| Writing: White paper (~5000 words) |
| Social media graphics (articles & white paper) |
| Email series (articles & white paper) |