School of Content

Content strategy and marketing for SaaS companies


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What we do

Content Strategy

We define your content goals, your target audience and your ideal distribution channels, and develop the high-level content strategy.

Based on keyword research, analytics and CRM data, we define your funnels, content calendar, KPIs and implementation plan.

Content Audit

We perform a content audit and inventory to get a clear overview of what's working and where your gaps are.

We analyze your distribution strategy and your competitors and define your content roadmap based on your business and marketing goals.

Featured articles

Learn our methodology

What Content Works Best for Early-Stage SaaS Startups? A Case Study

Andreea Macoveiciuc

Written on 13th October, 2020 |

3 min read

While there’s no standard answer that applies to all startups in all niches, there are some content types that tend to perform better for SaaS products.

Read the case study

Building a Scalable Content Strategy: A 5-Step Framework

Andreea Macoveiciuc

Written on 21st August, 2020 |

9 min read

Learn how to develop, implement, and scale up a global content strategy with our proven process.

Read the full article

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What others say


Andreea was fantastic! She gave an incredible amount of insights and suggestions in such a short amount of time. I would definitely recommend Andreea to anyone who is looking for help in GTM strategy and in both brand positioning and building a content strategy for short and long term.

Martin Taylor


I definitely recommend setting up a call with her, as she'll surprise you with useful advice and workframes that you can easily apply to your content marketing efforts and get results.

Bart Donda


Andreea is a fantastic mentor! She is genuinely helpful and highly experienced in setting content strategy, organizing the team, and prioritizing. I feel that we learned so much in a short time, and she helped us get some clarity in our complex workflow.

Kate Bojkov


Andreea was super helpful and extremely knowledgeable about marketing! She went above and beyond, providing us with so many ideas and following up via email with more examples and templates.

Sid Bharath


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