34 posts to read
Written on 20th August, 2023 |
4 min read min read
Create hundreds of articles or landing pages and populate them automatically with Airtable, Make.com and OpenAI API.
Continue readingWritten on 17th May, 2023 |
7 min read min read
How to actually optimize content when you see your organic traffic decreasing, or you get little to no traffic, despite publishing (some) content.
Continue readingWritten on 16th January, 2023 |
3 min read min read
Although there are plenty of groups, communities, and job listing websites focused on content roles, hiring content people is still a struggle for a lot of marketing managers.
Continue readingWritten on 17th December, 2022 |
8 min read min read
I'll detail the cost breakdown for developing a content strategy, to give you an idea of what you can expect when hiring someone for this purpose.
Continue readingWritten on 16th December, 2022 |
5 min read min read
At the end of this exercise, you should have a clear overview of what’s in your CMS, which pages need to be optimized, rewritten, or removed, and where your content gaps are.
Continue readingWritten on 17th November, 2022 |
4 min read min read
To align content to your brand and marketing strategy, make sure your content targets the same verticals & ICPs, follows your brand narrative and messaging framework, and uses the best channels and formats for your marketing goals.
Continue readingWritten on 13th November, 2022 |
2 min read min read
Avoid content chaos if you're just starting to create content for a new SaaS startup
Continue readingWritten on 9th August, 2022 |
5 min read min read
When you set content marketing KPIs, always start with your company’s business and marketing goals.
Continue readingWritten on 27th June, 2022 |
4 min read min read
How I use these tools to automate steps in the content lifecycle
Continue readingWritten on 12th May, 2022 |
5 min read min read
To avoid internal misalignments and improve the efficiency of your content processes, you can distribute the ownership of the different content lifecycle stages across teams and roles.
Continue readingWritten on 20th April, 2022 |
5 min read min read
If you always end up with huge lists of keywords and don’t know what to target next, try this approach.
Continue readingWritten on 25th March, 2022 |
6 min read min read
Interview your stakeholders in the beginning of a content project to get the full picture, narrow down the scope, set goals and manage expectations.
Continue readingWritten on 8th March, 2022 |
8 min read min read
In this article we'll detail user research methods such as interviews, surveys and micro-surveys, focus groups or social media research, along with the tools you can use.
Continue readingWritten on 15th February, 2022 |
5 min read min read
How can you prevent the content chaos and keep your focus and sense of purpose, while satisfying your stakeholders’ expectations? By developing a yearly content roadmap that’s aligned to the general business objectives.
Continue readingWritten on 10th February, 2022 |
9 min read min read
This article is destined for content writers/marketers and SEO specialists who are looking to understand the thinking process and strategy behind optimizing content.
Continue readingWritten on 13th December, 2021 |
9 min read min read
Learn how to develop, implement, and scale up a global content strategy. We show you the step-by-step process, with templates included.
Continue readingWritten on 17th November, 2021 |
5 min read min read
I will analyze the competitors of Poise, a platform that offers narration services to authors and content creators who want to have their written content repurposed into audio format.
Continue readingWritten on 15th July, 2021 |
5 min read min read
If you work for one of the few companies who actually have structured content in place, but you’re still not seeing its benefits, I can almost guess that you’re missing the last piece of the puzzle: the metadata model.
Continue readingWritten on 24th June, 2021 |
4 min read min read
The key to generating leads from an uneducated market lies in shifting from building awareness to commercial intent queries.
Continue readingWritten on 24th May, 2021 |
5 min read min read
In this article, we will look at the journey of a user who wants to make a career switch and to learn web development, but who can’t quit his current job.
Continue readingWritten on 9th May, 2021 |
5 min read min read
The acronym comes from Audit — Consolidate (or optimize) — Repurpose (or curate). The reasoning behind this content marketing strategy is that less content, but properly optimized, is better than more content of mediocre quality.
Continue readingWritten on 5th May, 2021 |
8 min read min read
The purpose of this article is to give you a better understanding of how to think when planning the types of content to create, by looking at what your customer is experiencing and mapping that to your business goals.
Continue readingWritten on 21st April, 2021 |
3 min read min read
Gated content isn’t meant to sell products, it’s meant to get you leads. So if you want to get more out of your content, you should add a tripwire offer to the mix.
Continue readingWritten on 15th March, 2021 |
5 min read min read
You can’t have personalization without defining content types and the relationships between them.
Continue readingWritten on 8th February, 2021 |
4 min read min read
I’ll detail the steps and explain why you need to prepare so many things before migrating the content, instead of just starting the copy-paste work.
Continue readingWritten on 4th January, 2021 |
7 min read min read
Choosing the content governance model is the first step in developing a global content strategy.
Continue readingWritten on 23rd December, 2020 |
7 min read min read
Areas to cover in a brief for your content writers, including what to look for when researching your audience.
Continue readingWritten on 11th December, 2020 |
4 min read min read
The key to generating leads from an uneducated market lies in shifting from building awareness to commercial intent queries.
Continue readingWritten on 4th November, 2020 |
6 min read min read
If you've recently joined a new company as a content strategist, marketer or manager, and you've been asked to create a 30-60-90 day plan, this article is for you.
Continue readingWritten on 14th August, 2020 |
4 min read min read
Learn how to plan a content campaign, from audience research and distribution flows to KPIs and ROI calculation.
Continue readingWritten on 2nd July, 2020 |
3 min read min read
Segmenting your customer base using demographic data such as their gender, age and income should never be the first criteria you use.
Continue readingWritten on 5th June, 2020 |
6 min read min read
Create once, publish everywhere: the dream of every (content) marketer. This is possible with a headless or a decoupled CMS, where content is stored separately from logic and presentation layers.
Continue readingWritten on 12th May, 2020 |
5 min read min read
This article details the areas covered in a content strategy document and includes a content strategy template example.
Continue readingWritten on 12th March, 2020 |
4 min read min read
This article covers the main topics you should learn about if you want to improve your content marketing skills. The learning path is based on the T-shaped marketer model so it looks at both horizontal, broad topics and vertical ones.
Continue reading