Content Strategy for SaaS Companies

Learn the basics of content strategy for SaaS businesses, and how to make content work for you, from acquisition to retention.

Course content

During this training session, you'll learn how to create a high-level content strategy for a SaaS product.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content strategy document ready!

Topics covered:

  1. Strategy development framework
  2. Planning phase: stakeholder interviews, roadmap
  3. Assessing phase: content audit, competitor analysis, gap analysis
  4. Analyzing phase: customer research and personas, user journeys, content model
  5. Development phase: content lifecycle, content types, content calendar, distribution channels
  6. Maintenance phase: content KPIs, analysis and reporting, optimization

Looking forward to meeting you!

Course details

Date: 16th January, 2021

Duration: 10:00 am - 14:00 pm

Level: Beginner

Price: 450€

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