ABM Campaign - Template
The goal of this document is to help you build your first ABM campaign in alignment with your Sales and Customer success teams.
We’ve used the framework in this document to develop and implement ABM campaigns for B2B SaaS companies in various niches.
While there is no one-size-fits-all setup for account based marketing campaigns, we've found this simplified workflow to be very effective in creating alignment between commercial teams, and in keeping the campaign focused on the accounts to target and move through the funnel.