We’ve used the frameworks and templates in this document to develop and implement partner programs and partner marketing strategies for SaaS companies in various niches.
While there is no one-size-fits-all setup when it comes to partnerships and the types of partners a SaaS company should acquire, there are some general principles you should consider when building your program. This document is meant to guide your thinking and help you in creating a scalable system, but you might need to remove or add to it, so that it reflects your company's context and resources.