Partner Marketing Strategy - Template

This document includes an example of partner program setup, along with guidelines for building a partner marketing strategy.

Partner Marketing Strategy Template

We’ve used the frameworks and templates in this document to develop and implement partner programs and partner marketing strategies for SaaS companies in various niches.

While there is no one-size-fits-all setup when it comes to partnerships and the types of partners a SaaS company should acquire, there are some general principles you should consider when building your program. This document is meant to guide your thinking and help you in creating a scalable system, but you might need to remove or add to it, so that it reflects your company's context and resources.

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