Content Strategy for SaaS Companies

Content strategy doesn’t have to be complicated - you just need to get the big picture right. Learn the basics of setting up a content strategy for a B2B SaaS company.

During this training session, you'll learn how to create a high-level content strategy for a SaaS product.

We'll mix theory with hands-on exercises, so at the end of the day you'll have your first content strategy document ready!

Topics covered:

1. Strategy development framework
2. Planning phase: stakeholder interviews, roadmap
3. Assessing phase: content audit, competitor analysis, gap analysis
4. Analyzing phase: customer research and personas, user journeys
5. Development phase: content lifecycle, content types, content calendar, distribution channels
6. Maintenance phase: content KPIs, analysis and reporting, optimization

Looking forward to meeting you!